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Business Intelligence, Data Mining & Reporting

Data Mining is the automated extraction of predictive information from databases. CPB, Inc. can help you analyze large databases to solve business decision problems through the use of our customizable Data Mining software.  For example, consider a retailer who needs to decide who should receive information about a new product. The information operated on by the data mining process is contained in a historical database of previous interactions with customers and the features associated with the customers, such as age, zip code, their responses. The Data Mining software would use this historical information to build a profile of customer behavior that could be used to predict which customers would be likely to respond to the new product. By utilizing this information the retailer can select only the customers who are most likely to respond.  The results of the decision can then be past on to the appropriate systems—call centers, direct mail, web servers, email systems— so that the right customers receive the right offers.